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Our Story

How one mom's idea turned into a box full of play, learning, and purpose. 🦕

Maya, founder of VidaWell Kids
Maya 💚 Founder · Mom · RBT

Meet Maya

Mom first. RBT at heart.

I'm Maya, the founder of VidaWell Kids, a brand inspired by two of the most meaningful parts of my life: being a mom of children with special needs and working as a Registered Behavior Technician (RBT).

I created VidaWell Kids because I believe children deserve more than just things to keep them busy. They deserve chances to explore, connect, learn, and discover what they're capable of through play.

What started with my own experiences as a mom has grown into a bigger purpose: putting meaningful, intentional play into the hands of more families and the professionals who support their children.

  • 👩‍👧 Mom
  • 🧩 RBT
  • 🦕 Founder

My big why

Three hearts, one big why 💛

Three kiddos, three different hearts. Each one came into my life to teach me something different, and together they're my whole world and my big why. Every day I teach them to help others from a young age, and to believe that dreams really do come true in a world full of opportunities. VidaWell Kids was born because of them, and what better gift than sharing it with your family too? 💛

  • 🤝 Help others
  • ✨ Dream big
  • 🌍 A world of opportunities
Each one taught me something new 💛
Each one taught me something new 💛
They are my whole life 💕
They are my whole life 💕
Little hearts that help others 🤝
Little hearts that help others 🤝
Dreams really do come true ✨
Dreams really do come true ✨
A world full of opportunities 🌍
A world full of opportunities 🌍
Born for them, shared with you 💚
Born for them, shared with you 💚

Where My Experience Comes From

🏡

At home

As a mom of children with special needs, I learned day by day what works, what calms them, and what motivates them.

🧩

At work

As an RBT, I support kids every day and see how purposeful play helps them practice new skills.

🤝

With professionals

We test our boxes with kids, alongside RBTs and BCBAs in the field, before they ever reach your home.

How VidaWell Kids Was Born

  1. 1

    A mom's idea 💡

    As a mom and an RBT, Maya saw how kids light up with hands-on play that has a purpose.

  2. 2

    Tested with real kids 🧸

    Every box was tried with kids, alongside families, RBTs, and BCBAs, in real sessions.

  3. 3

    Ready for your home 📦

    Today, THRIVE Boxes bring that same play to families and professionals everywhere.

Who is it for?

Every child learns differently. Every child can thrive.

VidaWell Kids is made for little learners of all abilities, with special attention to children who learn best through sensory, hands-on, and engaging play.

👩‍👧‍👦Moms & dads
🧩RBTs & therapists
🍎Teachers & daycares
🤗Grandparents & caregivers
Say hi to Thrive! 🦕

Through play, they practice:

  • ✋ Fine motor skills
  • 🎯 Focus
  • 🔺 Matching
  • 🧠 Problem-solving
  • 🎨 Creativity
  • 🔤 Early learning
  • ⭐ Independence
Meet them where they are Celebrate every little win Help them discover what they CAN do
Kids playing with THRIVE Box activities

What we offer

Play with purpose. Give with heart.

We bring purposeful play straight to families and professionals.

📦THRIVE Boxes5+ activities in every box
🖐️Sensory playTextures, colors & fun
📚Learning resourcesFor home, class, or session
🔁One box or subscriptionYou choose what works

💙 5% of every THRIVE Box sale is donated to Autism Speaks, so every purchase becomes part of something bigger.

Shop THRIVE Boxes →

Made from experience. Built with heart. Created with purpose. 💚